Presenting Sponsor



Conference Sponsors

APRIL 24 - 27
THE RITZ-CARLTON
SOUTH BEACH
MEZZANINE (2ND FLOOR)

Monday, April 24th
8:00pm - 10:00pm
Glass @ The Forge
BILLBOARD LATINO & GIBSON GUITARS invite you to
The Pre-conference Kick off
Performances by
Alondra, Arthur Hanlon, Locos Por Juana, Monte Rosa & Jon Secada!

Tuesday, April 25
9:00am- 5:00pm
The Ritz-Carlton Ballroom Gallery, 2nd floor
REGISTRATION& VISIT THE HEINEKEN LISTENING LOUNGE

Badges sponsored by SESAC
Lanyards sponsored by CMN
Get your STARBUCKS coffee!
Have a Bacardi Mojito! (3pm - 5pm)

CONFERENCE SESSIONS:
The Ritz-Carlton Ballroom, 2nd floor

10:00am - 11:15am
TV STAR: Television has become a key medium to market, discover and groom
artists. An ongoing slew of reality shows are increasingly providing artists
to the Latin music realm. From the Televisa machine to "Latin American
Idol," key executives discuss the role of TV in the making of stars.
Moderator:
Tamara Conniff, Executive Editor/Associate Publisher, Billboard
Speakers:
Gabriel Abaroa, President, LARAS
Jack Alfandary, VP Licensing/ New Business Development, Latin America & U.S.
Hispanic, Fremantle Media Licensing Worldwide
Pedro Damian, Producer, Rebelde, Televisa
Stephanie Fisch, SVP, Endemol USA Latino
Arturo Velasco, Director, Televisa Musica

11:30am - 12:45pm
MOBILE & DIGITAL: The New Wave
Sponsored by Ritmo Tunes
This is "the" year for digital Latin music sales and mobile explosion, say
industry mavens. With Digital stores opening up through the region and
mobile content increasing exponentially, retailers, labels,websites and
content providers discuss strategies to maximize digital and mobile
potential.
Moderator:
Sergio Lopes, VP Marketing/Digital Development & Distribution, EMI Music
Latin America
Speakers:
Bryan Biniak, SVP/General Manager, AG Interactive
Roslynn Cobarrubias, Urban Coordinator, MySpace.com
Jonathan Dworkin, VP A&R, Bling Tones
Ray Farrell, VP Content Acquisition, emusic.com
Paul Leakas, GM, Nielsen Mobile
Angel Sepulveda, Senior Programming Manager, Music & Entertainmnet, AOL
Latino

12:45pm - 1:45pm
LUNCH BREAK

1:45pm - 3:00pm
PRESIDENTS PANEL:
Sponsored by Morgan Renee Entertainment Inc.
Indie to Major. Presidents from independent and major labels discuss how
their different business models work in today's music scene.
Moderator:
Leila Cobo, Latin Bureau Chief, Billboard
Speakers:
John Echevarria, President, Universal Music Group
Adam Kidron, President/CEO, Urban Box Office
Kevin Lawrie, President, Latin Region, Sony BMG
Gustavo Lopez, President, Machete

3:15pm - 4:30pm
RADIO REVOLUTION:
Spanish language radio has been the talk of 2005, with the number of
stations exploding, and formats changing almost with the seasons. Our panel
of programming VPs from the nation's top radio groups discuss the future of
Latin radio.
Moderators:
Ricardo Companioni, Chart Manager, Billboard
Geoff Mayfield, Director of Charts/Senior Analyst, Billboard
Speakers:
Pio Ferro, VP Programming, SBS
Jim Lawson, VP/ Programming Hispanic Division, Clear Channel Communications
Nestor "Pato" Rocha, VP Programming, Entravision Radio

4:30pm- 4:40pm
Special Presentation:
Alex Pels, GM, mun2
Understanding the Young Latino in America

4:45pm-6:00pm
TEEN FRENZY:
Sponsored by mun2 (LOGO)
What makes the needle move when it comes to new music trends? The answer is
in the teens. Following up on last year's phenomenally successful teen panel
and focus group, Billboard brings together a sample of bilingual, bicultural
teens of all ages and socio-economic levels to discuss their musical tastes
and purchasing habits.
Moderator:
Leila Cobo, Latin Bureau Chief, Billboard
Speakers:
TEENS

6:30pm- 8:30pm
Poolside
WELCOME COCKTAIL RECEPTION
Sponsored by METRO 7... (LOGO)
The Official Fashion Sponsor of
The Billboard Latin Music Conference

Immediately Following...

The Ritz-Carlton Ballroom
SONY BMG LIVE ARTIST SHOWCASE!
Performances by
Camila
Jean
Chelo
N'Klabe

11:00pm
Showcases at MACARENA Restaurant
(1334 Washington Avenue)

Wednesday, April 26
9:30am - 5:00pm
The Ritz-Carlton Ballroom Gallery, 2nd floor
REGISTRATION
VISIT THE HEINEKEN LISTENING LOUNGE
Get your Starbucks coffee!
Have a Bacardi Mojito! (3pm - 5pm)

10:00am - 11:15am
NOT YOUR FATHER'S REGIONAL MEXICAN MUSIC: The hottest selling Latin genre
goes way beyond hats and boots. A discussion on the ever changing promotion,
marketing and development of regional Mexican trends.
Moderator:
TBD
Speakers:
Flavio Morales, VP Programming, mun2
Jessica Phillips, Latin Music Buyer, Entertainment Division, Target
Corporation
Jenni Rivera, Artist, Fonovisa
Jeff Young, SVP Sales/Marketing, Disa Records

11:30am - 12:45pm
ASCAP PRESENTS: MAKING THE DEAL
An encore presentation of 2005's phenomenally successful presentation on the
REAL making of the deal. Hear the insider's discussion on how contracts,
advances and budgets are really cut and negotiated. Not for the faint of
heart!
Moderator:
Ana Rosa Santiago, Director Latin Department, ASCAP Puerto Rico
Speakers:
Mauricio Abaroa, President, EarthTown Entertainment
Ivan Alvarez, SVP, Universal Music Publishing
Gabriela Benitez, Director Latin Department, ASCAP West Coast
Luana Pagani, SVP Marketing, Sony BMG International
Marc Stollman, Attorney at Law, Stollman & Grubman

12:45pm - 2:00pm
Luncheon Showcase
Sponsored by ICCE RECORDS
Performances by
GENERALZ
CECY B.

2:00pm - 3:15pm
RHYTHM, RAP & REGGAETON:
Co-Sponsored by Burger King & Broad and Cassel
Can the hottest genre get any hotter? This year we bring together the top
names in sound, production, radio, contracts and more!
Moderator:
Mayna Nevarez, President, Nevarez Communications
Speakers:
Lorenzo Braun, VP Marketing and A&R, Sony/ BMG Urban Division
Echo, Producer, SESAC
Alexis & Fido, Artists, Sony BMG
Juan Gotti, Artist, Warner Music Latina
Elias de Leon, Owner, White Lion
Gerardo Mejia, VP A&R, La Calle Records
Rick Valenzuela, Co-President, Rikraf Entertainment
Voltio, Artist, White Lion
Boy Wonder, Producer, Chosen Few/Emerald Entertainment
Carlos Perez, President, Elastic People

3:30pm - 4:45pm
THE BILLBOARD Q&A with Daddy Yankee
From beats on the street to a multi-million dollar enterprise... up close &
personal with Daddy Yankee

The most successful reggaeton star in the marketplace - with nearly 2
million copies of his "Barrio Fino" album sold in the U.S. alone, Daddy
Yankee epitomizes a new breed of artist/entrepreneur. In this exclusive Q&A
session, the world's most successful reggaeton star discusses the multiple
aspects of his artistic and entrepreneurial career.

5:00pm - 6:30pm
HEINEKEN HAPPY HOUR &
"We Hear the Future" - "Escuchamos el Futuro"
Artist Showcase & Competition
Billboard showcases the stars of tomorrow. Come hear a selected array of
signed and unsigned talent while enjoying a Heineken!
Performances by
Rican
Anamor
Jessica McQuaid
The Monas
"Texas Heineken Estrella" & "Chicago Heineken Estrella"
and more!

Hosted by Efrain, Patty & Deborah from Billboard Latino which airs weekly on
Azteca America.
Judges:
Leila Cobo, Latin Bureau Chief, Billboard
Francisco Serrano, GM, Lunario/Auditorio Nacional, Mexico
Alexandra Lioutikoff, SVP Latin Membership, ASCAP
Ricardo Montaner, Artist, EMI/Televisa
Jon Secada, Artist
Jorge Pino, VP Music Division, Venevision Music
Adrian Posse, Senior Creative VP, EMI/Televisa

6:30pm - 9:00pm
Yuca Lounge, 501 Lincoln Road
ASCAP ACOUSTIC SHOWCASE
Performances by
Rayo
Jeremias
Lena & Victor Manuelle!

9:00pm
The Ritz-Carlton Ballroom
THE BILLBOARD BASH
Presented by Heineken
In association with Burger King
Co-sponsored by Absolut, Harley Davidson & Tone Exotic Fusions
The official pre-awards show party with red carpet appearances,
presentations and performances by 2006 Billboard Latin Music Awards
finalists including
LA SECTA
DIANA REYES
JUAN GOTTI
N'KLABE
LDA & BOY WONDER
and more!!
Hosted by Telemundo's Leti Coo and Karim Mendiburu
PLUS Latin Fashion for Latin Skin brought to you by Tone Exotic Fusions &
Special Cocktails by ABSOLUT RUBY RED!
DJ Carlos Sarli

11:00pm
Showcases at MACARENA Restaurant
(1334 Washington Avenue)

Thursday, April 27
10:00am - 2:00pm
The Ritz-Carlton Ballroom Gallery, 2nd floor
REGISTRATION & LAST CHANCE FOR TICKET PICK UP

Look for your special gift from TONE EXOTIC FUSIONS!

BONUS PROGRAMMING!
Voz Latina 2006
Mastering the Marketing Mix to Hispanics, 18-34
Hosted by Adweek's Marketing y Medios and Billboard

The Ritz-Carlton Ballroom, 2nd floor
9:30am -10:10am
The Future of the Hispanic Market: A look at the values, attitudes and
lifestyles of Gen X and Gen Y
What are the most powerful driving forces in U.S. Hispanic youth culture?
What influences values, style and the attitudes of young Hispanics? What's
cool? What's on the cutting edge? How are trends made and what definitely
doesn't work?
Catherine Stellin, VP, Marketing & Trends, Youth Intelligence

10:10am - 10:50 am
In Motion: How to reach young Hispanic consumers through imaginative,
targeted strategies matching marketing to music and entertainment
The tech-savvy Hispanic youth market is a major tastemaker in everything
from music to fashion. It generates millions of dollars in ringtones, CDs,
wallpaper images and apparel. Our experts tell how they market their brands
to a constantly changing customer.
Moderator: Leila Cobo,Latin Bureau Chief, Billboard
Speakers:
Mindy Figueroa, Project Director, Maya & Miguel
Joe Granda, President and CEO, Granda Entertainment, LLC
Tru Pettigrew, SVP, Multicultural and Urban Marketing, Alloy Media &
Marketing

11:20am - 11:35am
The Good, Bad and Ugly: The real truth about how to market to young Hispanic
consumers
How to avoid the pitfalls and cliches of Hispanic marketing campaigns. Learn
from Adweek's Marketing y Medios what turns young Hispanics on and what
turns them away. We showcase the best and the worst ad strategies. v Laura Martinez, Editor, Adweek's Marketing y Medios
Mariana C. King, Contributor Writer, Marketing y Medios

11:35am - 12:15pm
Brand Panel: How to make your Brand Break Through
Hispanic Brand Marketers from Fortune 500 companies reveal how to master the
rapidly growing Hispanic market. Find out how to create a strategy that
works overtime for your brand, and how to measure the results.
Sandi Kayse, National Car Advertising Manager, Toyota Motor Sales
Rudy Rodriguez, Director, Multicultural, Marketing, General Mills

12:15pm -1:15pm
Voz Latina Lunch Keynote
New York Mets and Major League Baseball Present an Update on Hispanics in
Baseball
Omar Minaya, EVP &GM, New York Mets
Louis Melendez, VP of International Baseball Operations, Major League
Baseball
Sponsored by Azteca America

5:00pm...

TRANSPORTATION TO THE HARD ROCK LIVE --
Buses begin leaving at 5:00pm from The Ritz-Carlton and return starting
11:30pm until 3:00am.

7:00pm
HARD ROCK LIVE @
The Seminole Hard Rock Resort & Casino, Hollywood
THE BILLBOARD LATIN MUSIC AWARDS LIVE!!!
Produced & Broadcast by Telemundo
11:30pm
OFFICIAL AFTER-PARTY AT
PASSION...
Presented by Heineken
In Association with Burger King
Sponsored by BACARDI
in the Hard Rock Live Complex
The hottest party of the year...!

IMPORTANT:
Tickets are required for admittance to
AWARDS SHOW
Invitations are required for entry to
AFTER PARTY
There will be no exceptions.