Billboard Latin Music Conference & Awards
April 7-10, 2008
Seminole Hard Rock Hotel & Casino, Hollywood, FL
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“A New Way of Doing Business” APRIL 6 – 10, 2008 HARD ROCK SEMINOLE Sunday, April 6 Pre-Conference Kick-Off Party Monday, April 7 11:00am – 5:00pm REGISTRATION RADIO DAY at the Billboard Latin Music Conference 12:00pm – 1:15pm PEOPLE METER: Friend or Foe? Programmers, operators and Arbitron representatives discuss the pros and cons of the new People Meter for the Hispanic marketplace. 1:30pm – 2:45pm MORNING RADIO IN THE POST-IMUS ERA: Top morning show personalities on what to say—what not—with closer monitoring. 3:00pm – 4:15pm HABLANDO ESPAÑOL, Listening In English: Does programming “en ingles” expand Latin radio’s reach? Several stations have expanded their formats to include English programming. Does it work? 4:30pm – 5:30pm PROGRAMMING LOCALLY FROM THE NETWORK: The nation’s top network programmers talk about keeping it local. Immediately following… Happy Hour & Live Music Showcases Tuesday, April 8 9:00am- 5:00pm REGISTRATION 9:30am OPENING GREETING Leila Cobo, Executive Director of Latin Content/Programming, Billboard 10:00am - 11:15am THE DISTRIBUTION CONNECTION: Every Means, Every Outlet With sales shifting, top distributors discuss strategies with top retailers. 11:30am - 12:45pm HOW TO GET NOTICED IN THE DIGITAL ARENA: You’re online. Now what? How to maximize your opportunities. 12:45pm - 1:45pm LUNCH BREAK 1:45pm - 3:00pm THE IDEAL SPONSORSHIP DEAL: Getting the Proper Backing for Your Act A step by step discussion on how to craft and execute the perfect corporate sponsorship, for touring and beyond. 3:15pm - 4:30pm THIS IS MY SONG: BMI presents its acclaimed panel. Top songwriters tell the stories behind their hit songs and perform them live. 4:45pm-6:00pm THE TEEN PANEL Our traditional teen focus group holds back nothing when it comes to giving the down and dirty on their music habits. 6:30pm- 8:30pm Poolside NETWORKING COCKTAIL RECEPTION Wednesday, April 9 9:30am - 5:00pm REGISTRATION 10:00am - 11:15am CINEMA MAGIC 11:30am - 12:45pm URBAN MOVES Is it possible to cross over Latin urban acts into the mainstream? Artists, labels and promoters tell us what works/what doesn’t. 12:45pm - 2:00pm LUNCH BREAK 2:00pm – 3:15pm THE STATE OF THE LATIN AMERICAN DIGITAL MARKET: A Presentation by Music Ally The State of the U.S. Latin Digital Market: A presentation by Billboard chart director Geoff Mayfield. 3:30pm - 4:45pm THE BILLBOARD Q&A Presented by Heineken 5:00pm - 6:00pm HEINEKEN HAPPY HOUR 6:30pm - 9:00pm ASCAP ACOUSTIC SHOWCASE Live Performances 9:30pm THE BILLBOARD BASH The official pre-awards show party with red carpet appearances, presentations and performances by 2008 Billboard Latin Music Awards finalists! Thursday, April 10 9:00am - 2:00pm REGISTRATION & LAST CHANCE FOR TICKET PICK UP 9:00am - 5:00pm BONUS PROGRAMMING! Voz Latina 2008 Messaging, Media, Marketing Marketing Strategies to reach a new generation of Hispanic Consumers Produced by Adweek & MYM 9:00 – 9:15 a.m. WELCOME ADDRESS Della de Lafuente, Senior Editor, Adweek’s Marketing y Medios 9:15 – 10:00 a.m. OPENING ADDRESS UNDERSTANDING CHANGING PATTERNS IN HISPANIC IDENTITY Today’s sought-after bilingual Hispanic consumer is straddling tradition and new world identity. Traditional marketing approaches are being re-evaluated to include new messages that target old and new passion points. This session will explore new ideas on how to embrace emerging trends and new opportunities to enhance your marketing strategies. Christy Haubegger, Agent, Creative Artists Agency 10:05 – 10:50 a.m. BUILDING A MUSIC AND ENTERTAINMENT PLATFORM FOR THE HISPANIC ONLINE COMMUNITY Batanga, who has partnered with LatinWorks, is poised to serve the Hispanic community through music, videos and entertainment online. Learn how new marketing efforts, including an increase in social networking content, can raise awareness in the competitive online space for young bilingual Latinos. Sergio Alcocer, President/Chief Creative Officer, LatinWorks Rick Marroquin, Chief Marketing Officer, Batanga, Inc. 10:50 – 11:20 a.m. NETWORKING BREAK 11:20 – 12:00 p.m. UTILIZING EMERGING DIGITAL MEDIA PLATFORMS TO REACH HISPANICS Hispanics share, learn and revel in their culture and lifestyle through emerging digital media platforms. Learn the best approaches to incorporate messaging within a multiplatform digital marketing strategy to maximize your reach. Hear from experts in radio, internet, television and mobile. Kymber Umaña, Multicultural Marketing Manager, Sprint Nextel Maribel Viteri, Marketing Director, ESPN Deportes 12:15 – 1:00 p.m. BREAK 1:00 – 2:00 p.m. ROUNDTABLE DISCUSSIONS OR ESPN DEPORTES SPORTS INTERVIEW 2:10 – 3:00 p.m. BUILDING A WINNING HISPANIC MARKETING TEAM WITHIN YOUR ORGANIZATION Learn key steps needed to build and develop a centralized marketing team to ensure consistent delivery of branding and messaging. Learn how to identify targets and build culturally relevant marketing programs to reach Hispanic consumers. Examine how to monitor, measure and modify messages and programs to meet financial goals. Greg Cunningham, Group Manager, Marketing Planning, Target 3:00 – 3:20 p.m. NETWORKING BREAK 3:20 – 4:00 p.m. WHY IT’S HIP TO BE LATINO Latino youth have a profound influence on teen life today from music, dance, art, food, fashion, education and values. Explore new ideas and opportunities that embrace bicultural identities to create dynamic marketing and creative messaging. Learn how to establish a deep connection with this influential consumer segment and learn what sets them apart from their non-Hispanic counterparts. Cynthia McFarlane, CEO, Conill Advertising 4:00 – 4:45 p.m. THE FUTURE OF HISPANIC SEGMENTATION Learn how to divide the Hispanic population and identify sub-groups while maintaining a consistent brand message which will maximize your marketing budget. Review media options, creative approaches, segmentation by acculturation, trends and ROI measurements. Speaker to be confirmed 4:45 – 5:20 p.m. REACHING THE AFFLUENT HISPANIC CONSUMER Today’s affluent Hispanic consumer is young, educated and values customization and style. Learn how to identify this target audience -- where they live and shop – and understand why traditional marketing strategies won’t resonate. Learn how engage your target audience, raise brand awareness, and ensure profitability. Steve Jett, National Marketing Communications Manager, Lexus Division, Toyota Motor Sales *Agenda subject to change 7:00pm THE BILLBOARD LATIN MUSIC AWARDS LIVE!!! Produced & Broadcast by Telemundo IMPORTANT: Tickets are required for admittance to the AWARDS SHOW. Invitations are required for entry to the AFTER PARTY. There will be no exceptions. 11:30pm PASSIONS Awards After-Party The hottest party of the year...! Click Here for the 2006 schedule. |